"Get to know you" interview with Erin Locke from LoveBaby

Monday, 8th August 2011

"Get to know you" interview with Erin Locke from LoveBaby

Today we find out a little more about Erin Locke of LoveBaby as she answers our "Get to know you" quiz! 

So where in NZ are you from? 

Tauranga but originally from London.

What’s the best thing about this area?

The weather and lifestyle, but anything is better than the UK!

Can you tell me a little bit about your family and kids:

Baby AnnieI met my husband Michael in NZ 7 years ago. We have been married 6 years and have 3 children. Lucie is 3 going on 30, Jamie is 2 and Baby Annie is just under 3 weeks old, born on the 27th July.

When and why did you start LoveBaby?

I started making crochet headbands when I was jobless and pregnant with my first child as I found I had a lot of spare time. When she was born she became my little model.

How did you come up with the company name and your niche?

I learned to crochet from my Aunt Cora in America when I was very young. Years later after a visit to the craft section in the library I found myself picking up a crochet hook again to create something cute for my imminent arrival. From there I realised that crochet didn't have to be something your Granny did. It could be stylish, functional and fun.

The name I chose because it suggests what I make without having to explain the business, something my dad taught me was important.

What’s on your Top5 wishlist? Can be business and family life

  1. Visit my family in London so they can meet little Annie.
  2. teach myself how to use Wordpress
  3. Get my website up and running
  4. Start selling again at craft markets
  5. Get more businesses to stock my products

What is your favourite creation/product?  How did you dream it up/how was it born?

LoveBaby CarrotThat's hard as I love them all. I guess it would have to be the crochet carrot rattle which comes in it's own recycled baby food jar. I love the concept that you can let children 'play with food'.

Where and/or who do you draw inspiration from?

My children are my main inspiration as pieces often start out as creations for them and of course they are my 'crash test dummies' too!  Some of my products like my change mat I created out of frustration of not being able to find what I needed.

Where do you your work?

I have my own office with a huge craft cupboard, a desk with my laptop for my design work and a tressle table for my sewing etc. although more often than not my work overflows to the dining room table where I can keep an eye on my little monsters.

How do you find juggling looking after the house, your family and work?

I am painfully organised, and always have been. This has helped so much with becoming a mum and is the only way I seem to get everything done. The housework is definitely at the bottom of my list though :o)

What is your least favourite household job?

The vacuuming especially as my son thinks it's fun to try and ride the contraption while I'm using it or turn it off at the power switch mid-suction!

Where do you get your energy – what motivates you?

The only time I'm sitting still is at my sewing machine or with a crochet hook in my hand! I thrive on the idea that what I am making is going to make a little person happy, look cute, get them excited or make a new mum's life just a little bit easier. I love being approached to make something different, I love a challenge.

What was your first job? How old were you? 

I was 14 and it was a Saturday job for a retail shop in central London. I hated the 7am journeys on the Tube but loved the extra cash which I spent on fashion!

Who are your creative role models?

My sister is also very artistic and she inspires me all the time with links to original and creative ideas. She also posts me amazing fabrics from the UK.

Given the right company, what could you talk the hind legs off a donkey about?

If you asked me that 4 years ago I would have said anything to do with art, design or computer software, but now I would have to say my children.

If your house was on fire, what 3 things would you grab before you left the house?

  1. My home movies.
  2. My laptop.
  3. My diamonds!

Thank you Erin for putting the time in to answer our questions! We hope you all found it interesting and please take some time to check out some of the great items Erin makes for LoveBaby.

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